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01 / FIND YOUR ORIGINAL VOICE

A clearer view of
your brand.

Fifteen evidence-led questions. Five dimensions. Three practical next steps. Find where your brand needs attention before deciding what to change.

5–7 minutesNo sign-upDownload & edit

YOUR WORKING SPACE

Start with the evidence.

Examples are fictional, not benchmarks or client results.

Your answers stay in this browser. Optional drafts stay on this device. Share your downloaded report with ORVO when you are ready to discuss it. Avoid saving confidential material on a shared device.

How this tool works—and what it cannot tell you

Each statement offers four answers: not in place (0), partly in place (1), documented and used (2), or not sure. Each dimension has three equally weighted questions. Totals of 0–2 indicate needs attention, 3–4 partly defined, and 5–6 established in your answers. Any “not sure” marks the dimension as needing verification. Unknowns count as zero for prioritisation only; they are not evidence of poor performance. The three lowest totals are prioritised, with more unknowns first in a tie. Remaining ties follow the published dimension order. This is a self-assessment, not an independent audit or a market benchmark.

How to get a more useful result

Use specific examples and real evidence. When you do not know something, leave optional fields blank or choose “Not sure.” Treat the output as a working document to discuss with colleagues, not a claim ready for publication. Downloads stay on your device until you choose to share them.