ORVO03 / MAKE THE DIFFERENCE CREDIBLE
A position you
can stand behind.
Connect the buyer, the tension, the alternatives and your proof. Build a positioning hypothesis that makes its assumptions visible.
YOUR WORKING SPACE
Make it specific.
Examples are fictional, not benchmarks or client results.
Your answers stay in this browser. Optional drafts stay on this device. Share your downloaded report with ORVO when you are ready to discuss it. Avoid saving confidential material on a shared device.
How this tool works—and what it cannot tell you
Your inputs are assembled into an explicit positioning hypothesis and an evidence map. Missing proof, buyer sources and trade-offs are flagged. Completing this canvas does not validate demand or establish competitive uniqueness. Test the hypothesis with buyers and operational owners. Examples are fictional and must not be represented as client results.
How to get a more useful result
Use specific examples and real evidence. When you do not know something, leave optional fields blank or choose “Not sure.” Treat the output as a working document to discuss with colleagues, not a claim ready for publication. Downloads stay on your device until you choose to share them.